Your logo is a small mark in the corner. Your fonts are everything else on the page: every headline, price and detail on every flyer, post, postcard and sign. Used the same way every time, they make your marketing recognizable at a glance. This guide shows you why that matters and builds a type style guide made for you.
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When every piece looks related, people know it's you before they read your name. Repetition is what builds a brand.
Consistent materials look professional and intentional. Sellers notice how you'll present their home.
Decide your fonts once. Every new flyer or post becomes filling in a template, not starting over.
Give each job one look and never change it. That's the whole secret.
Once you know the jobs, consistency is easy: the label on your flyer looks exactly like the label on your Instagram post and your postcard.
Capitalization and letter tracking change how a font feels almost as much as the font itself.
Four questions about who you are and who you serve. We match you to one of twelve complete, designer-built type systems so every choice is already made for you.
They are both characterful headline fonts and fight each other. Pair either one with Sans, never with each other.
It has no bold, so the bold button makes a blurry fake. Go bigger instead.
10 for a classic look, 20 for an airy, upscale one. Lowercase and sentence case always stay at 0.
Bold, italic or caps. Never all three together.
4 _bed_ · 3 _bath_
Compass Sans turns _bed_, _bath_, _sqft_ and _acres_ into these labels. Test once in the Compass platform; if you see underscores, type the words.